As technology continues to evolve, state legislatures, administrative agencies and courts continue to grapple with defining the legal contours of its various implications in the workplace. It is becoming increasingly confusing and difficult for employers to gauge what they should do - and, more basically, what they can and cannot do - to address employees' social media and other internet-based activities using employer-issued and employees’ personal devices at and outside of work. Having recently launched the firm's Advertising, Marketing and Social Media practice group, our attorneys are staying on top of these and related developments for our clients. This presentation is intended to provide you with an update on the current technologies, their potential implications in the various stages of the employment relationship, and best practices for employers to effectively deal with related personnel issues before they turn into legal problems.