Michael Kelber, co-chair of the Intellectual Property practice group, was recently quoted in the World Trademark Review article “Why Tried and Tested Tactics Will Still Protect Brands in The Metaverse – For Now.” The article discusses the challenges and strategies for protecting intellectual property in the rapidly expanding metaverse, emphasizing the need for established protection strategies while anticipating regulatory changes and staying vigilant in monitoring and addressing infringement.

Kelber expressed concern that the commercial failures of NFTs in the volatile global market could hinder companies' adoption of the metaverse, potentially leading to more legal uncertainty for brands.

Click here to read the article on World Trademark Review.